Certainly. Washington DC, however, has a disproportionate number o' folk that work in the government. Of said government folk how many of those are "freaks/alt/bizarre" sorts? I think that, in turn, would help you understand the demographic. Just like Nashville, TN has a whole lot more country/western type stations - tis the area for it.
I'm not saying anything about "people that like music a lot" for that is not genre specific. People that are into more alternative formats tend to be very proactive in finding their music. Given that there are more options than ever, and in the portable way, they will be the first to really grab on to an iPod and download podcasts and freaky music rather than deal with the supposed alternative station who is already six months behind in grabbing on to the next best thing. Or the station that is only playing 'the single' from a great album! Or the station that plays the same artists/songs every hour - how many times can they play The Cure's Friday I'm in Love?!?
Mix/Light stations can work in many areas - they are fairly "non offensive" (except to Alterna-ites) - they reach the broadest possible demographic and given that advertisers are looking for a return on their investments who are they going to pay to run their ads? The station that reaches this undefined "freak contingency" of faceless ageless facts or the middle aged, SUV driving, 70,000+ demographic which is more easily defined as the typical listener for a Mix/Light station.
Glad it has become "Blame Bush" rather than "Blame Canada" -- I can take a break defending my country now ;)
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timeasmymeasure
no subject
Date: 2009-04-01 11:08 pm (UTC)I'm not saying anything about "people that like music a lot" for that is not genre specific. People that are into more alternative formats tend to be very proactive in finding their music. Given that there are more options than ever, and in the portable way, they will be the first to really grab on to an iPod and download podcasts and freaky music rather than deal with the supposed alternative station who is already six months behind in grabbing on to the next best thing. Or the station that is only playing 'the single' from a great album! Or the station that plays the same artists/songs every hour - how many times can they play The Cure's Friday I'm in Love?!?
Mix/Light stations can work in many areas - they are fairly "non offensive" (except to Alterna-ites) - they reach the broadest possible demographic and given that advertisers are looking for a return on their investments who are they going to pay to run their ads? The station that reaches this undefined "freak contingency" of faceless ageless facts or the middle aged, SUV driving, 70,000+ demographic which is more easily defined as the typical listener for a Mix/Light station.
Glad it has become "Blame Bush" rather than "Blame Canada" -- I can take a break defending my country now ;)
--k